March 10, 2025
AI in Revenue Growth Management: Challenges, Opportunities & Best Practices
Written by Mike Gamage and Mike Lally
In “AI in Revenue Growth Management: Challenges, Opportunities & Best Practices,” authors Mike Gamage and Mike Lally from Demand Chain AI delve into the transformative impact of artificial intelligence on revenue growth management (RGM) and trade promotion optimization (TPO). This insightful piece addresses the countless challenges that consumer goods companies encounter, such as fragmented data sources, delayed strategy execution, and shifting consumer behaviors, which complicate their ability to compete effectively.
Gamage and Lally explain how AI can serve as a powerful solution to these challenges by enabling rapid scenario planning. This empowers brands to quickly simulate various pricing and promotional strategies, allowing for more agile decision-making. Additionally, AI enhances micro-targeting capabilities by analyzing consumer behaviors and preferences to create personalized offers, which can significantly boost the effectiveness of promotional campaigns.
This compelling exploration offers valuable strategies and insights for organizations looking to enhance their RGM and TPO efforts in an increasingly competitive landscape. Gain a deeper understanding of how AI can drive success and innovation within your organization by clicking the link below to read the full article.
