Every year, CPG brands pour billions into trade promotions and most of it is managed with tools and tactics that haven’t meaningfully evolved in a decade. The gap between what teams are spending and what they’re actually getting back has never been more expensive to ignore. Here’s why the old way is breaking down, and what smarter looks like. Most

The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. It’s a messy loop: incomplete data, delayed insights, mixed results.

CHICAGO, IL Feb 17, 2026 — Demand Chain AI today announced the general availability of Puls8™ RGOX, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer goods companies plan, optimize and execute trade promotions.

Discover a high-impact experience with Demand Chain AI at the Food World Summit, designed for food and beverage leaders navigating the future of supply chain planning, analytics, and AI. Through real-world examples and practitioner-led insights, explore how AI-powered planning solutions help organizations improve efficiency, strengthen resilience, and make smarter decisions across complex, quality- and compliance-driven environments. Learn more and RSVP

This thought leadership piece features Demand Chain AI advisor Rob Haddock, who shares a practitioner’s perspective on why many organizations still struggle with supply chain planning maturity and why moving beyond spreadsheets is often the first step. Drawing on decades of experience in CPG and manufacturing, Haddock explains why discipline, process, and optimization matter more than buzzwords. Using real-world examples

Discover a high-impact event designed for senior retail and consumer goods leaders shaping the future of technology, analytics, and AI. Through expert panels, case studies, and interactive sessions, the event brings together innovators to share practical strategies for leveraging advanced data and AI solutions to drive efficiency, accelerate growth, and create a lasting competitive edge. Learn more and RSVP

Engage with the industry’s most influential supply chain executives as they define the future of AI, advanced analytics, and digital operations. Featuring leadership-level panels, proven case studies, and strategic dialogues, the Gartner Supply Chain Symposium provides insights that enhance resilience, improve efficiency, and unlock long-term value creation. Learn more and RSVP today.

Join a premier summit where senior consumer goods leaders dive into the latest technology, analytics, and AI innovations for Revenue Growth Management. Through expert discussions, real-world use cases, and hands-on sessions, participants will explore how to harness advanced data and AI capabilities to optimize operations, enhance decision-making, and drive digital transformation across their organizations. Learn more and RSVP

By Chad Schumacher This white paper explores the journey of ClearSprout Foods, a fast-growing CPG manufacturer that learned a critical lesson: AI and analytics are only as powerful as the data behind them. As the company raced to implement advanced tools, fragmented systems and inconsistent records held back meaningful progress. Through ClearSprout’s transformation from messy, disconnected data to a structured,

Written by Rick Davis Discover how CPG manufacturers are transforming supply and demand planning through the “Crawl, Walk, Run” framework, as outlined by Richard Davis, CEO of Demand Chain AI. In our latest article, Davis explains how a phased approach—starting with foundational visibility, progressing through process integration, and advancing to AI-driven optimization—helps organizations build capability, manage risk, and sustain growth.