Fraser Lockhart is a seasoned transformation leader with over 20 years of experience designing and implementing large-scale change across the Consumer-Packaged Goods, Foodservice, and Retail industries. He has built and led enterprise-level change management systems focused on leadership development, CRM adoption, and cultural transformation, ensuring new ways of working take hold and deliver lasting business impact.
In senior roles at organizations such as Dawn Foods, Sysco, Sears, and PepsiCo, Fraser consistently translated strategy into execution. At Dawn, he played a key role in introducing a structured Sales Management Operating System (SMoS), and deploying performance dashboards that aligned frontline actions with enterprise goals, contributing to double-digit improvements in operating income.
Fraser’s approach to transformation is practical, scalable, and grounded in data. By aligning people, process, and technology, he helps organizations accelerate adoption, embed new behaviors, and realize stronger returns on their technology investments. At Demand Chain AI, Fraser partners with clients to increase engagement, drive faster time-to-value, and ensure long-term success from their transformation efforts
