Loreli Cobb brings over 25 years of finance and marketing expertise from her tenure at Kellogg Company / Kellanova. She excels in areas such as acquisition integration, company restructurings, and systems implementations. Loreli has led strategic initiatives in marketing, sales finance, cost of sales, and innovation financial planning, with a proven record of driving profitability and operational success. Her 10+ years of experience in promotion strategies have fueled customer acquisition, retention, and revenue growth through innovative campaigns.
Loreli developed processes to enhance efficiencies, aligning marketing strategies with cross-functional teams and integrating promotional efforts into new product launches. Before Kellogg, she worked for the Texas Department of Transportation and taught English in Japan through the Japanese Ministry of Education. She holds both a BA and an MBA from Western Michigan University.
A dedicated advocate for community and professional growth, Loreli has served as Vice President of the Association for Coupons and Promotions and on boards for several nonprofit organizations, including leadership roles with the Battle Creek United Way and HandsOn Battle Creek.