May 30, 2025
Written by Jody Naragon and Lisa VanFulpen
In today’s fast-paced consumer packaged goods (CPG) industry, procurement plays a critical role in driving business growth, cost savings, and operational efficiency. Yet many companies overlook its strategic potential by involving procurement too late in key decisions.
In this CGT Consumer Goods Technology article, Jody Naragon and Lisa VanFulpen—industry veterans and advisors at Demand Chain AI—highlight the importance of integrating procurement early in the planning process to unlock its full value. Whether managing direct procurement for core materials or indirect procurement for services like marketing and staffing, organizations benefit from aligning procurement strategies with forecasted demand and business goals.
The article breaks down the differences between direct and indirect procurement, shares practical strategies for supplier alignment and consolidation, and features real-world success stories from leading CPG and hospitality companies. Click below to discover how smarter procurement practices can streamline operations, improve margins, and position your business for sustained success.
