The Slow Leak: How CPG Brands Are Losing on Trade Promotion and What Puls8™ RGOˣ Does Differently

Every year, CPG brands pour billions into trade promotions and most of it is managed with tools and tactics that haven’t meaningfully evolved in a decade. The gap between what teams are spending and what they’re actually getting back has never been more expensive to ignore. Here’s why the old way is breaking down, and what smarter looks like.

Most CPG teams are still running promos the same way they did a decade ago: static plans, reactive analysis, and no real way to know what will work until after the budget is spent.

That is not a strategy. That is a slow leak.

The CPGs pulling ahead are not spending more on trade. They are spending smarter, using AI to do what legacy tools never could:

Know what will work before you run it.

Puls8™ RGOˣ brings predictive modeling, intelligent scenario planning, and real-time insights together so teams can stop guessing and start growing, with confidence and margin intact.