Every year, CPG brands pour billions into trade promotions and most of it is managed with tools and tactics that haven’t meaningfully evolved in a decade. The gap between what teams are spending and what they’re actually getting back has never been more expensive to ignore. Here’s why the old way is breaking down, and what smarter looks like. Most

The past few years have tested every Consumer Packaged Goods (CPG) company’s growth strategy. Prices fluctuate. Shopper loyalty shifts. Retailers are tougher negotiators than ever. It’s a messy loop: incomplete data, delayed insights, mixed results.

CHICAGO, IL Feb 17, 2026 — Demand Chain AI today announced the general availability of Puls8™ RGOX, an AI-driven Revenue Growth Optimization (RGO) solution that fundamentally redefines how consumer goods companies plan, optimize and execute trade promotions.

This thought leadership piece features Demand Chain AI advisor Rob Haddock, who shares a practitioner’s perspective on why many organizations still struggle with supply chain planning maturity and why moving beyond spreadsheets is often the first step. Drawing on decades of experience in CPG and manufacturing, Haddock explains why discipline, process, and optimization matter more than buzzwords. Using real-world examples

Discover how growing volatility and interconnected supply networks are pushing CPG brands beyond traditional supply-centric planning in this article written by Geoff Shive. He explains why demand chain planning, grounded in consumer demand, retailer collaboration, and transparent AI, is critical for protecting service levels and margins. The piece highlights practical approaches, including scenario planning, agentic AI, and digital twins, to help CPG leaders manage uncertainty and make faster, more confident decisions.

By Chad Schumacher This white paper explores the journey of ClearSprout Foods, a fast-growing CPG manufacturer that learned a critical lesson: AI and analytics are only as powerful as the data behind them. As the company raced to implement advanced tools, fragmented systems and inconsistent records held back meaningful progress. Through ClearSprout’s transformation from messy, disconnected data to a structured,

Written by Rick Davis Discover how CPG manufacturers are transforming supply and demand planning through the “Crawl, Walk, Run” framework, as outlined by Richard Davis, CEO of Demand Chain AI. In our latest article, Davis explains how a phased approach—starting with foundational visibility, progressing through process integration, and advancing to AI-driven optimization—helps organizations build capability, manage risk, and sustain growth. 

Chicago, IL — October 8th, 2025 — Demand Chain AI, a leader in intelligent supply chain planning and data solutions, today announced the appointment of Larry Layden as Chief Customer Officer (CCO). In this role, Layden will oversee sales strategy and revenue growth, helping expand the company’s market presence across key industries.  Layden brings more than 30 years of leadership

Emil Beloglavec, AI Chief Architect at Demand Chain AI, highlights how Generative AI is transforming CPG operations from static, reactive processes to adaptive, intelligent systems. By using real-time data, continuous learning, and conversational collaboration, GenAI enables dynamic forecasting, rapid replanning, and optimized production. Early adopters are already seeing major gains such as reduced forecast errors, improved inventory efficiency, and millions saved through reduced waste, making GenAI a reinvention of how CPG companies compete.

In this CGT Consumer Goods Technology article, Jody Naragon and Lisa VanFulpen—advisors at Demand Chain AI—explore how strategic procurement is driving growth in the consumer packaged goods industry. By involving procurement early in decision-making, businesses can enhance supply continuity, reduce costs, and align operations with demand. The article highlights key differences between direct and indirect procurement and showcases real-world success stories that demonstrate procurement’s growing impact on business performance.