Rob Hand


Rob Hand is a consumer goods industry analyst and advisor specializing in the entire value chain. His primary expertise is within the Demand Chain where he has pioneered multiple innovations in demand planning, trade promotion, retail execution, consumer marketing and customer service.

Rob is a highly successful chief executive founding and growing companies serving consumer goods companies across multiple industry sectors with advanced technology and business process management in the areas of trade and channel promotion, direct-to-consumer and ecommerce, retail execution, wholesale and distributor sales and marketing, and customer support centers. He has owned the consumer goods and retail strategy and product management for SAP, Oracle, and Capgemini.

His advisory and consulting experience in the design and implementation of advanced data and analytics has resulted in dramatically improved operational ROI and performance for some of the world’s largest and most successful consumer products companies.

A major area of expertise is working with consumer products companies and their trade promotion management vendors to provide assessment of existing processes and the reengineering of future state processes that more efficiently and effectively operate under a new TPx solution technology. His guidance, oversight and management of the teams engaged in the implementation of new enterprise applications helps ensure on-time and on-budget “Go-Live” operation. He is also an experienced change management consultant and advisor for all new demand and value chain transformation projects.

Rob is the author of the most comprehensive book on modern demand chain management, “The Invisible Economy of Consumer Engagement,” which is hailed as a must read for all value chain executives, stakeholders and analysts. He is the CEO of Hand Promotion Management, LLC, which works with consumer products companies as an advisor and consultant on the mission-critical demand chain processes, operations and technology.

Rob lives in the Texas Hill Country near Austin, Texas.

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