Trey Roden


Trey has over 35 years of CPG sales and strategy development having held leadership positions with globally recognized companies including Procter & Gamble, Clorox, Ferrero, Keurig Dr Pepper, Russell Stover, and Warner Lambert. He has had overall responsibility for leading and developing sales teams, sales strategy, channel strategy development, product development, and cross functional integration.  Trey excels at bringing insightful solutions focused on growing sales while reducing costs and maximizing profits.

His breadth of experience crosses multiple channels including Club, Drug, Mass, Convenience, Grocery, Food Service and Alternat Channels. His most extensive experience is in the club channel where he as demonstrated success at all three major customers at both the region and headquarters levels.

Trey provides extensive sales and business expertise with a focus on the following areas:

  • Sales Strategy
  • Cross Functional Integration
  • Organizational Design
  • Sales Execution
  • Product Development
  • Problem Solving

Past Illuminators Board Member

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